HEADSPACE
HEADSPACE
lenght
2 weeks
scope
DEVELOP to delivery
team
3 products designers
time
2023
For this project, we had to do Discovery to Delivery. Following on from the above problem, we had to design the most suitable solution possible, taking into account the constraints given by Headspace and respecting the application's UI. Obviously, our solution also had to respect the application's UI.
Metrics to impact : + 25% conversion rate on LoL | DAU and time spent on page.
problematic
How might we convert more users to regular meditation practice ?
Ideation
DIRECT COMPETITION
We were able to carry out a Benchmark to see what competing applications were offering in the way of user loyalty. But also to look at the very principle of meditation and why people embark on specific daily programs. As you can see below, we are interested in Petit Bambou, Meditopia and Calm, direct competitors of Headspace.
Daily emotional assessment
Recommandations liked to onboarding choices
Wide choice of programs
Program tracking
Benchmark
OTHER APP
We've also looked at other applications that don't deal with meditation. Such as Respire, which focuses on breathing with cardiac coherence exercises, and Daylio, an app that lets you enter your mood each day to promote personal development, live healthier and reduce stress.
Ideation
HOW MIGHT WE
Following the Benchmark, we created a Mind Map, where we asked ourselves what Headspace evoked in us. Then, we conducted a Crazy 8 where initial ideas for solutions emerged.
Mind Map
Crazy 8 - The first ideas
Targeted exercises
Draw your day with the colors of your emotions
Fun and therapeutic
Emotion calendar
To see how your mood evolves over the weeks
Rescue Mode
2-click emergency mode to calm anxiety attacks wherever you go
How Might We
THE SOLUTIONS
1# Rethink the Onboarding
Redesigned and shortened onboarding to make the experience more pleasant and less daunting, with fewer steps to complete on arrival.
Added 2 content customization screens to create a personalized homepage right from the first login, with content tailored to the user's needs.
Move it to the end of this phase and detail the different notifications, giving the user the opportunity to choose those that interest him most. To increase the chances of them adopting a meditation routine.
2# Personalization & Gamification
The exercises presented on the home page are tailored to the user's specific concerns and preferred work formats.
To encourage regular use of the application, we've introduced progress bars so that users can track their progress according to the exercises they've completed and the practices they've implemented.
3# The new Rescue Mode
Creation of a 'Rescue Mode', a feature dedicated to meeting the needs of users experiencing panic attacks.
This feature aims to offer immediate support while encouraging the continued adoption of meditation to promote mental well-being.
Rescue Mode' consists of two separate exercises. The first aims to establish cardiac coherence by synchronizing breathing with the movement of the circles.
At the end of this exercise, the '3:3' exercise promoting a connection with the senses.
Push Rescue Mode Widget for 1-click access in the event of a panic attack.
In order to test our solutions, we carried out user tests, so as to be able to iterate and find solutions better adapted to users' needs.
User Tests
INTERVIEWS
Modalities
5 SESSIONS
VIDEO CONFERENCE
45 MINUTES
QUALITIVES RESEARCH
Users Tests
THE INSIGHTS
What Works ?
What didn't works ?
now
let's see our solutions to the users tests.
DETAIL
CONCLUSION
scope
team
time
Thanks to my training at The Design Crew, I had the stimulating opportunity to work on this use case for the Headspace meditation app as a product designer. Although I didn't work directly with the company, this experience enabled me to develop a solid business vision while cultivating a deep empathy with users. By exploring themes such as meditation, I was able to feel closely connected to the user's needs. This approach, combining the business and human sides of design, represents an essential facet of my professional approach, and I look forward to continuing to apply these skills in future projects for creative pros.